Stats from Video

• Over 50% of the world’s population is under 30-years-old
• 96% of them have joined a social network
• Facebook tops Google for weekly traffic in the U.S.
• Social Media has overtaken p-o-r-n as the #1 activity on the Web
• 1 out of 8 couples married in the U.S. last year met via social media
• Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…
• Facebook added over 200 million users in less than a year
• iPhone applications hit 1 billion in 9 months.
• We don’t have a choice on whether we DO social media, the question is how well we DO it.”
• If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
• Yet, QQ and Renren dominate China
• 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction
• 80% of companies use social media for recruitment; % of these using LinkedIn 95%
• The fastest growing segment on Facebook is 55-65 year-old females
• Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the populations of Ireland, Norway, or Panama. Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.
• 50% of the mobile Internet traffic in the UK is for Facebook…people update anywhere, anytime…imagine what that means for bad customer experiences?
• Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts
• Instead they are distributing: eReaders + iPads + Tablets
• What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
• The #2 largest search engine in the world is YouTube
• While you watch this 100+ hours of video will be uploaded to YouTube
• Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English
• There are over 200,000,000 Blogs
• Because of the speed in which social media enables communication, word of mouth now becomes world of mouth
• If you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content
• 34% of bloggers post opinions about products & brands
• Do you like what they are saying about your brand? You better.
• People care more about how their social graph ranks products and services than how Google ranks them
• 78% of consumers trust peer recommendations
• Only 14% trust advertisements
• Only 18% of traditional TV campaigns generate a positive ROI
• 90% of people that can TiVo ads do
• Kindle eBooks Outsold Paper Books on Christmas
• 24 of the 25 largest newspapers are experiencing record declines in circulation
• 60 millions status updates happen on Facebook daily
• We no longer search for the news, the news finds us.
• We will non longer search for products and services, they will find us via social media
• Social Media isn’t a fad, it’s a fundamental shift in the way we communicate
• Successful companies in social media act more like Dale Carnegie and less like Mad Men Listening first, selling second
• The ROI of social media is that your business will still exist in 5 years
• Bonus: comScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network
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