I cannot tell you how many times my group was in the news and I was not even notified. Instead I found out via Google Alerts (a totally free, easy, and awesome provided by Google).  What is Google Alerts?


Google Alerts as Defined by Google:
“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. Enter a search query you wish to monitor. You will see a preview of the type of results you'll receive.” https://www.google.com/alerts


How to Use Google Alerts:
Set up multiple Google alerts (it’s free, why not?).  I have the following alerts set-up:

  • "Get out. Make friends."
  • "Laura Occhipinti"
  • "Members meet at restaurants, bars, in coffee houses, at comedy clubs, and even outdoors"
  • "New Jersey" "Young Professionals"
  • NJ "Young Professionals"
  • NJYP

As you can see, not only am I watching out for information about my organization, I am also keeping an eye on whether anyone is using my tag line and copy illegally, talking about me by name, and talking about Young Professionals in NJ. 


Bottom Line:
It will take you less than a minute to set up a few Google Alerts.  An alert will keep you updated on who is talking about you and it also may help you figure out who is stealing your stuff.

@GrowYourGroup - Are These 6 Things Missing from Your Website?

I, Laura Occhipinti, founded New Jersey Young Professionals in 2004. I have 5,000+ dues paying Members on my Ning website and 11,000 Young Professionals on my mailing list. You can download a copy of My Favorite Tools (Hint: The BEST ones are FREE). 

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Comment by Laura Occhipinti on July 26, 2014 at 7:43pm

You should totally set up some alerts! It is so easy to do and so important.

Comment by JenSocial on July 26, 2014 at 6:11pm

Wow, Laura. I had no clue. I have never used Google Alerts. But, I'll sure get started. Thanks so much for this excellent blog post!


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