Laura Occhipinti's Blog (6)

A Picture May Be Worth 1000 Members

Take pictures at EVERY event that you host for your group.  Do not worry about the quality, just do your best.  Why? Pictures of people at your events will attract more Members (for free), get more opens when you send out a newsletter, attract more viewers on Facebook, and so much more.  In most…

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Added by Laura Occhipinti on September 20, 2014 at 7:51pm — 1 Comment

Membership Dues: Why You Need To Charge Them And When To Start

So you are starting a group (or maybe you already have one going) and you are not sure if you should charge Membership dues or not.  I can help.  

When I first launched my social group, Membership was free.  Two years later I moved to a new platform that allowed me to have…

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Added by Laura Occhipinti on August 6, 2014 at 9:09am — No Comments

EVERY Face to Face Event Needs a Host

If you want your Members to feel warm, cozy, and welcomed, make sure you have a designated host at your event.  I have been to events where I was not greeted by a host and it always left me asking myself questions such as “Who is part of the group?”, “Are we gathering here for the night or moving to another spot?”, “Can I eat the food over there?”, etc.  Unanswered questions leave Members with a sense of feeling unsure.  Yet, you want your Members to feel comfortable so they will be likely…

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Added by Laura Occhipinti on July 30, 2014 at 10:13am — 1 Comment

Everyone Should be Using Google Alerts

I cannot tell you how many times my group was in the news and I was not even notified. Instead I found out via Google Alerts (a totally free, easy, and awesome provided by Google).  What is Google Alerts?

 

Google Alerts as Defined by Google:

“Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. Enter a search query you wish to monitor. You will see a preview of the type of results you'll receive.” …

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Added by Laura Occhipinti on July 21, 2014 at 11:00am — 2 Comments

The Mistake I Made for 10 Years (It Makes Me Cringe)

Only recently did I realize I was making a HUGE mistake with my 5,000 Member social group.  I was constantly driving traffic to my website, but I failed to effectively capture the email addresses of those who were not ready to pay dues. Sure, I had a standard sign-up form (generated by Constant…

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Added by Laura Occhipinti on July 14, 2014 at 7:44pm — 2 Comments

Are These 6 Things Missing from Your Website?

Every website should have these 6 things. If anything might be missing, make it your goal to audit your website and put these in place within a month:

 

  1. Contact Information – Do not make it hard for people to contact you.  You could potentially miss out on new Members AND potential sponsors (who want to give you money).
  • Make sure the contact email address is EASY to find. Ideally, you will have a tab that…
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Added by Laura Occhipinti on July 7, 2014 at 10:00am — No Comments

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