The 4 Steps of Social Commerce Strategies

What are strategies, anyway?

First, let's start with the Etymology. This is directly from Wikipedia:

Etymology: The term "Strategy derives from the Greek "στρατηγία" (strategia), "office of general, command, generalship", in turn from "στρατηγός" (strategos), "leader or commander of an army, general" a compound of "στρατός" (stratos), "army, host" + "ἀγός" (agos), "leader, chief", in turn from "ἄγω" (ago), "to lead".

As you see, "Strategy" is a military term. Although it seems at first to be a stretch to think of Social Media Marketing Strategies as a military derivative, it takes two to make a conflict, or in our social media, it takes two to Engage.

In this post, I will break it down into a plain language definition and interpret it according to how it pertains to social media marketing strategies.

GOALS

• Strategies refer to a plans of action designed to achieve a particular Goal.

STRATEGIES

• Strategies are Tactics linked together designed to achieve a particular Goal.

TACTICS

• Tactics are individual tasks or actions linked together to form Strategies.

ENGAGEMENT

• Strategies are Tactics linked together and determines how we Engage each morning on our social media venues.

Therefore, in terms of Social Media, Strategies becomes part of four levels:

1. Goals (dreams, money, WHAM, etc.),
2. Strategies (list of tactics linked together to achieve goals),
3. Tactics (smaller sub-strategies that are off-shoots of Strategies), and
4. Engagement (follow through with strategies to meet goals).
   

At first glance, I thought the flow should be from left to right but after thinking about it I realized that with the amount of adaptability that is required with social media marketing, the flow could be much different between the items depending on the fluctuations of social media giving a flow of activity on every level making it much more infinitely cylindrical and over-lapping.

ACTION

Fill out a list under each item as it pertains to you and let me know if you find any enlightenment about your social media marketing experience. Please leave your comments below.
As for my own actions, I'm going to sit down and figure out a flow sheet for this that adapts with fluctuations. More about this later...
Warmly,
Susan Daniels

Crazy Dreamers Do | Social Media Lady