Facebook has been around for some time now, and online marketers have long sincerealized the vast potential that it has for promotional purposes. Today, almost everyone has a Facebook profile and they are busy bonding with everyone else for personal and professional reasons. In recent times, however, the professional potential of Facebook has really come out to the fore. Internet entrepreneurs have now become alive to the power of Facebook as a promotional tool and they are not letting any opportunity pass.

Facebook allows you to build groups and communities. You can build a Facebook page that is about a particular subject and then you can invite and recommend people to join the page. You can post on people’s walls if you have to say something in public. You can send them private messages as well. Facebook also gives you an opportunity to create whole albums of pictures and you can post videos as well. These videos can play on the Facebook page itself, or you can maximize them.

Recognizing the vast potential of Facebook, several new applications have been put into place of late. All these features of Facebook profiles have now been integrated seamlessly into new systems. One of the most popular new systems allows people to post their entire websites onto their Facebook profiles itself. The potential of this is immense, especially to people who are running a business.

Just think about it—if you can post a whole business website onto your Facebook profile, then you are giving your business exposure for so many people… almost everyone on Facebook can become your potential market. This is huge, considering that Facebook is today the world’s second most popularly used website in the world, second only to Google.

And it is not just pasting your website on Facebook—you are not just pasting its image here—but you are able to make the website functional, just as your usual website is. You can add your opt-in forms, you can add videos and both of these will work from within the website itself. So, people who get impressed with how your website looks can interact with it right though Facebook and even add themselves to your list.

If you are bored of the way your website looks, you have options to change its appearance. You can change colors and backgrounds—there are various choices youcan make.

People are certainly quite pleased with all these new things that are happening on Facebook, and especially people who have something to sell are happy because Facebook can give their businesses a boost like nothing else can. Applications like FBMaxed which are making all these Facebook features possible are really having a fieldday!