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All of L'Bri effective moisturizers contain more pure aloe than any other ingredient. Aloe is able to penetrate your skin, soak in deep, and then pull water inside your skin and hold it there all day long. The Aloe Jelly, Oil Free, and Gentle Moisturizers are able to hold 5 times their weight in water inside your skin. The Intense Moisturizer is able to hold 10 times it's weight.