The holiday season is approaching rapidly. Up to 40% of annual retail sales occur during October through December. Last year’s holiday season showed that online sales were booming even on big in-store shopping days like Black Friday and Cyber Monday. This trend continues to grow, nearly half of shoppers plan to purchase gifts online this year. All these…

Staying up-to-date with the recent developments in digital marketing and social media space has become the must for online entrepreneurs. It is quite a big challenge for small business owners to keep up with all the latest changes and updates on numerous social media platforms. Attempts to build your company’s presence equally on all popular…

According to the recent study “Your Brain on Coupons: Neurophysiology of Couponing” conducted by Professor of Neuroeconomics Dr. Paul J. Zak at Claremont Graduate University, coupons can help make shoppers happy and relaxed. This is the first known scientific research of the neurologic effects of couponing performed in a laboratory setting. Dr. Zak’s team aimed to explore what happens to the human body when people receive a discount offer. The findings show that the levels of oxytocin,…