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Let’s do an overview of social media strategies, tactics and engagement.
“Strategies” is a word we see everyday, and in our social media world, it is commonly used in reference to marketing. The question keeps coming to me about what this actually means!
First, we'll start with the Etymology.
This is directly from Wikipedia: Etymology: The term “Strategy derives from the Greek “στρατηγία” (strategia), “office of general, command, generalship”, in turn from “στρατηγός” (strategos), “leader or commander of an army, general” a compound of “στρατός” (stratos), “army, host” + “ἀγός” (agos), “leader, chief”, in turn from “ἄγω” (ago), “to lead”.
Clearly, “Strategy” is a military term. Although it seems to be a stretch to think of Social Media Marketing Strategies as a military derivative – think about it again - it takes two to "engage."
Now, let’s break it down into a plain language definition and show how it pertains to social media marketing strategies.
Strategies are Tactics linked together designed to achieve a particular Goal.
Tactics are individual tasks or actions linked together to form strategies to meet our goals.
Strategies are tactics linked together to determine how, when and where we engage with others through social media to meet our goals.
Therefore, in terms of Social Media, Strategies becomes part of four actionable steps rather than three:
1. Setting goals (financial freedom, college for the children, build a successful business, etc.)
2. Strategies (list of tactics linked together to achieve goals.)
3. Tactics (smaller sub-strategies that are off-shoots of strategies.)
4. Engagement (follow through with strategies to meet goals.)
I originally believed the flow should be from left to right. However, the amount of adapting that is required with social media marketing, the flow could be different depending on the fluctuations of social media daily cycles.
This potentially gives a flow of activity on every level making it infinite and merging.
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