What is the Alexa Rank?

An Alexa Ranking is gained by the level of traffic a website receives, based on the number of people who visit the website, with the Alexa Toolbar (or Add-On) installed within their browsers.

Let's "Cut to the chase".

If you are a Website Owner, you cannot be taken seriously if you do not know what Alexa Ranking is all about - - even if you don't like it. So, read on. :-)

What Should You Install?

Since I first installed the Alexa toolbar, things have changed. It appears to me that Alexa offers two versions now, a full featured toolbar and a simple Status Bar Add-On.

Full Featured Toolbar Version:

The full featured version is similar to the reputable browser toolbars like Google, Yahoo, and Conduit offer - - they may even have a partnership with Conduit, not sure. It's certainly nothing like the garbage spyware toolbars, that collect data to maliciously add crap to your computer.  Bottom line: looks like Alexa is trying to get a piece of the Google Search results pie, understandably. This is one good way to increase revenues online. And the full featured toolbar like most Conduit types, will offer more features.

FireFox Status Bar Add-On Version - - Jen's Preference:

This is by far my preference. It's non-intrusive, sits quietly in your browser Status Bar, and even has the normal menu options that will provide more stats about any website you visit. I don't need yet another toolbar in my way, at the top of my browser.

Alexa of course collects data, but only for the sake of ranking and demographics. I can assure you: Alexa is not going to take the chance of messing up their reputation by implementing a toolbar with any malicious spyware.

See Alexa's Explanation

The Simple, Long Explanation - - Why Is Alexa Important:

Supposedly, the lower your Alexa ranking, the more traffic your website gets. The perfect Alexa Rank is "1", not surprising if you think about it. "We're #1!" - - as the old saying goes. This would mean (only in theory), that your website receives more traffic than any other website on the entire Planet. Currently this rank is held by sites like: Google, Facebook, YouTube, Yahoo, Live - -  and in that order. As of this writing, Google is #1 and Live is #5.

It is generally considered that a website with an Alexa rating of 100,000 or less is receiving a good amount of traffic. Although generally, fairly "on-target", the Alexa Ranking can be misleading and manipulated. And, it must be mentioned: there is a significant amount of controversy about the topic. Some self-proclaimed Experts say it's not important. Well, I beg to differ. I say they are not Experts to make this kind of reckless statement. It's kind of like saying "Google is not the most well known Search Engine". I will give the naysayers this much: Alexa may not be the perfect solution to measuring a website's traffic levels or worth (to an extent) - - this I can agree. And, neither is the Neilson Family Ratings for TV - - I feel certain. However, so far, these are the best methods available. Make sense?

I'm not saying the Alexa Ranking is the be-all and end-all of the success of a website. But, I can tell you this. You will be hard pressed to find a reputable online service where you can buy/sell Ads, that will take you seriously as a Publisher (selling ads on your site), without your site meeting a certain threshold on Google Page-views, Alexa Rank, and Google Page Rank. Although most will accept you as a Publisher if you have enough Monthly Page-views, the Advertisers will see your published Alexa and Google PR in most all cases. Advertisers will rarely buy ads from a site with low: Page-views, Google PR, or low Alexa. And, who knows? This may not always be the case. But right now, Alexa is part of the puzzle and holding strong.

Alexa Trivia for JenSocial:

FYI: This site was formerly The Ning Directory at: http://theningdirectory.ning.com/ and at last count had an Alexa Ranking of 51k, and a Google PR of 4. As of May 12, 2010 the site is being redirected to JenSocial.com. Unfortunately (to my knowledge), neither of these rankings can be transferred. So, we have to start all over on building our Alexa Rank and Google PR. This stinks, no doubt. On the optimistic side of things - - I believe with the daily traffic we receive, it will only take a few months to get the numbers back. Let's hope so.

UPDATE: Just found a forum entry about merging Alexa data. It may be possible to merge the old Alexa information for the Ning Directory, with the new JenSocial domain. I'll report back what comes of this - - very interesting. But, my guess is: this probably just means demographic type statistics and not the actual Alexa Rank.

How Can You Help JenSocial?

If you are a regular site visitor, and have the Alexa toolbar or add-on installed, you will be a part of our rating family. Thank you in advance!

Views: 1069

Replies to This Discussion

Well, you made my day! Thank you Seye!

Have a great weekend,


Okey Dokie, I added this to my toolbar  as you recommended :).

It might help installing Alexa Site Stats button -



(instead of installing the Alexa toolbar - asking members to install the toolbar) - we just have to copy /paste the widget code (in 'custom code' of our ning website.)



Thanks Sai,

To my knowledge, the buttons won't help build your Alexa ranking. When a member installs Alexa toolbar and visits your site, this helps your Alexa ranking.

Best Regards,




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